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Box CMO, Chris Koehler, on generalists vs specialists, and the transition to hybrid marketing
Manage episode 312842394 series 3248136
Episode Outline
[01:26] Chris’s background
[03:23] Thinking through customer journey
[05:19] Chris’s tactical tool chest
[07:35] What’s happening to events?
[12:32] Shifting to sales-assist and PLG
[15:56] Chris’s influential people
[18:45] How does Chris keep his head clear?
Connect with Chris
Connect with Matter Made
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)
91 episodes
Manage episode 312842394 series 3248136
Episode Outline
[01:26] Chris’s background
[03:23] Thinking through customer journey
[05:19] Chris’s tactical tool chest
[07:35] What’s happening to events?
[12:32] Shifting to sales-assist and PLG
[15:56] Chris’s influential people
[18:45] How does Chris keep his head clear?
Connect with Chris
Connect with Matter Made
LinkedIn (Matter Made)
LinkedIn (Elias Rubel, CEO, Matter Made)
91 episodes
All episodes
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