How To Build a Successful Lead Magnet

Podcast Powertrain – Build A Dominant Brand

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What do you know about lead magnets? Let’s take a look at how to get people to subscribe to your email list. We’re going over some high-converting landing pages and talking about what makes them so good and how we can model it for ourselves. Decide which is the easiest for you to implement and get started.

One thing we know about human behavior is that simple is key. You don’t need something extravagant or some 400 word sales copy. Tim says It’s a real turn-off to come across a sleazy click tunnel, where someone who obviously isn’t genuine feeds you a lengthy story about themselves. At the end of the day, you’re going to have to try multiple ways to get an email subscriber.

One thing that works well is a free newsletter of value. Tim Ferris, one of the best podcasters around, is someone who does this. He has a simple landing page and offers a free weekly newsletter. You could offer anything, though. Podcast Powertrain offers a free roadmap to starting a podcast in exchange for an email address. All it takes is a quick headline about why whatever you’re offering will be valuable to them. Neither of our examples even mentioned themselves on their landing page. Instead, they talked about everything that person was there for. Tim says to try to have your content front and center without a need for scrolling. Make it a one click and done process.

If we really look at the psychology behind what's on a good landing page, we know that people want to know what they’re going to get. They want to know what’s in it for them. Tim Ferris’ landing page clearly states, “you’re going to get…”. It’s important to clearly communicate what they’re going to get for entering their email address.

Another successful podcast is Bigger Pockets, a hit in the real estate world. They offer subscribers a free weekly webinar where they break down the basics of how to get your next deal. It’s something you could record once and continue to offer to new subscribers as they come. A good webinar is as easy as 20 minutes of information followed by an offer.

Another offering that Podcast Powertrain does is a free list of the most significant podcast directories. It really can be anything, as long as Its something somebody wants. It could be a 10-minute video with 5 tips for something. When it comes to deciding what your lead magnet is going to be, consider which of these ideas you can implement first? Which one do you have the time, ability, and resources for? Start with that one.