))
EP 42: 7 Steps to Create Your Own ABM Program, no matter your size
Manage episode 316759540 series 3095242
Content provided by XPROMOS Marketing Mastery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by XPROMOS Marketing Mastery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this mini-series on Account-based Marketing (ABM), Shari and Yvette will be sharing insights on how to create an ABM from scratch, even if you’re a small business. Plus, they will be sharing actionable insights on how marketers can improve their existing ABM metrics, and accelerate the process from MQL to SQL.
This second of five special podcast episodes dedicated to ABM levels the playing field for small businesses by sharing the 7 major steps you need to take to build your own ABM program.
To learn more about ABM and to download a one sheet on the 7 steps, visit the XPROMOS ABM microsite at abm.xpromos.com.
90 episodes
Share
