39: Analyze Real Pitches with Mia Taylor, Part 1

We Earn Media

**In this special 2 part episode, we have a WEM first. Our guest (with the permission of the publicists!) shared some real pitches with us. Check out our show notes for a full transcription of the pitches!**

Larger, lifestyle publications like Real Simple and Better Homes & Gardens plan their stories months in advance, so how can following the latest news help you craft a better pitch to these publications? In part 1, we’ll analyze a pitch from a publicist who earned coverage by doing just that. Our guest, Mia Taylor (Real Simple), will expand on why this pitch was successful, what exactly about it resonated with her, and what actionable steps you can take to accomplish the same, regardless of who you are pitching. A special thanks to Gina Masullo (Misfit Toys Communications) for providing and allowing us to republish the pitch in its entirety!

In this episode, you’ll learn...

How to contextualize your client within the current news cycle
What specific assets add credibility to your client pitch
Why you should research a reporter’s work beyond the last story they wrote

Our guest is...

Mia Taylor, a staff Finance Writer for Real Simple, Health, Parents, and Better Homes & Gardens. She is an award-winning personal finance and travel journalist who has also covered wildlife conservation, sustainability, eco-tourism, climate change, the hospitality industry, technology, AI, robotics, and single parenting.

Stories we talked about:

Sustainable Banking: How to Make Earth-Friendly Choices With Your Money