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Marketing Lies and Market Research Mistakes with Author Atul Minocha

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Manage episode 318617102 series 2914314
Content provided by Steve Pockross. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Pockross or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Atul breaks down the most common lie marketers tell and explains the role of both emotions and reason in marketing, with insights from his book "Lies, Damned Lies, and Marketing."

  continue reading

131 episodes

Artwork
iconShare
 
Manage episode 318617102 series 2914314
Content provided by Steve Pockross. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steve Pockross or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Atul breaks down the most common lie marketers tell and explains the role of both emotions and reason in marketing, with insights from his book "Lies, Damned Lies, and Marketing."

  continue reading

131 episodes

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