))
#62: Croatia’s New Concept
Manage episode 318663356 series 3234937
Content provided by Liquid Barcodes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liquid Barcodes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
MOL Group is a leading international integrated oil company in Central Eastern Europe, with nearly 2,000 retail fuel stations in thirty countries.
It's also the region’s largest coffee retailer and is laser focused on the digital transformation of its business, launching innovative programmes including the INA Loyalty programme launched in Croatia in 2020.
Listen to learn how this programme has created a points-based concept as its award currency, yet has a rewards strategy based on free products and personalised offers of increasing value.
Show Notes
1) Croatia’s New Concept - Live Loyalty Article
2) INA Loyalty Programme - Croatia
63 episodes
Share
