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#54: Subscribe and Save
Manage episode 318663364 series 3234937
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As the world's most valuable brand, Amazon is the giant of online retail, particularly in sectors such as books and electronics. It's less well known for its "subscribe and save" proposition which is a grocery delivery service that has flourished in 2020 largely due to changing consumer behaviour during the global pandemic.
With hundreds of thousands of everyday household products to choose from, Amazon's Subscribe and Save solution has in fact suffered from mixed reviews, with its pricing algorithm causing fluctuating prices that can prove frustrating for grocery customers.
Listen to this episode of the Live Loyalty Liquid Barcodes podcast to hear our thoughts on both the appealing and less appealing elements of Amazon's grocery subscription strategy, including an interesting focus on products for parents.
We also share some key success principles that are needed to delight online grocery subscribers and avoid high churn rates.
Show Notes:
1) Liquid Barcodes Live Loyalty Article - Subscribe and Save
2) Principles of Subscription - article on subscription-based loyalty principles.
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