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#48: Prime’s Proven Power
Manage episode 318663369 series 3234937
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Billed as “the best deal in the history of shopping”, Amazon Prime is one of the world’s most popular subscription services and offers a powerful example how Amazon earns customer loyalty by first being loyal TO its users.
Amazon Prime is truly a compelling product commanding fees of over $18 billion, so we outline some of its fascinating key principles for subscription success, including the key insight that members of Prime spend 4.6 times what non-members spend.
Listen to this episode of the Live Loyalty Podcast from Liquid Barcodes to learn about loyalty from one of the world's greatest company's.
Show Notes:
http://www.liquidbarcodes.com/primes-proven-power/
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