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Ep 58, How To Successfully Enter New Toy Categories
Manage episode 318672238 series 2319930
For any company who has been in business for a while, entering into new product categories becomes an obvious but not entirely risk free move. In this episode of the PLAYING AT BUSINESS podcast we take a look at why companies choose to enter into new product areas, how self-awareness is one of the most important things to consider and how successful companies enter new product categories and minimise the risk of failure in doing so.
100 episodes
Ep 58, How To Successfully Enter New Toy Categories
Playing At Business - toy & game business podcast with Steve Reece
Manage episode 318672238 series 2319930
For any company who has been in business for a while, entering into new product categories becomes an obvious but not entirely risk free move. In this episode of the PLAYING AT BUSINESS podcast we take a look at why companies choose to enter into new product areas, how self-awareness is one of the most important things to consider and how successful companies enter new product categories and minimise the risk of failure in doing so.
100 episodes
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