Creating innovative and Developmentally-Focused Products for Baby/Toddler and the Realities of Counterfeits and Intellectual Property with ezpz’s Lindsey Laurain
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Lindsey Laurain from ezpz turned the toddler feeding space upside down with a tip-proof all-in-one placemat and plate that suctions to the surface. In this episode, we learn how she’s created a mission-driven company that leads with innovation and input from pediatric experts, how an onslaught of copies and counterfeits of her products almost derailed her focus, how defending her intellectual property almost killed her business, and how she’s built a value-based business by focusing on the tiniest of bottom lines - meeting the developmental milestones of her customers.
If you want to learn more about Lindsey and her developmentally-focused products that make mealtime less about mess and more about fun visit ezpzfun.com. Have a little one in the home? The ezpz blog has a tonne of tips and strategies to help little one meet mealtime milestones. You can follow along with Lindsey on her mission to revolutionize how we feed children on Facebook or Instagram @ezpzfun.
Links from this episode
The video that started it all: Introduction to ezpz Happy Mat
Fake baby products are everywhere—here's how to spot the difference in Today’s Parent.
Beware: Dangerous Counterfeit Toys for Your Baby Are Being Sold on Amazon. Inc Magazine
Ezpz’s Rebuy Program, Relove & Recycling Program in Canada
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This episode is brought to you by Hip Mommies, carefully curated wholesale merchandise for modern retail. If you want to stock your shelves with brands that are socially responsible and sustainable, or if you want to be a part of the collection that is delighting Canadian retail, visit hipmommies.ca.
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