The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Episode 201: Vivid Zero Collaborates With BNC to Create Sleek New Identity
Manage episode 319888053 series 1458929
Content provided by The Daily Brief Podcast | Promax. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Daily Brief Podcast | Promax or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When Black News Channel, now BNC, came to SmithGeiger Group and its in-house creative agency, Vivid Zero, to conduct a top-to-bottom rebrand, much like Dorothy and her ruby slippers everything they needed was there from the start. It just took many hours of meetings and many people staring at design and copy and sketches for the synchronicities to make themselves known.
In the end, BNC emerged with a sleek, futuristic new logo and gleaming 3D motion graphics to match, a clever tagline, and a new sonic brand from music production company Dynamite Laser Beam.
BNC President and CEO Princell Hair and Vivid Zero Co-Founder and Chief Creative Officer Michael Vamosy join the podcast to talk about how, through a process of close collaboration and digging into lots of data, the rebrand came together and prepared BNC for a future of expansion.
102 episodes
Share
Manage episode 319888053 series 1458929
Content provided by The Daily Brief Podcast | Promax. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Daily Brief Podcast | Promax or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
When Black News Channel, now BNC, came to SmithGeiger Group and its in-house creative agency, Vivid Zero, to conduct a top-to-bottom rebrand, much like Dorothy and her ruby slippers everything they needed was there from the start. It just took many hours of meetings and many people staring at design and copy and sketches for the synchronicities to make themselves known.
In the end, BNC emerged with a sleek, futuristic new logo and gleaming 3D motion graphics to match, a clever tagline, and a new sonic brand from music production company Dynamite Laser Beam.
BNC President and CEO Princell Hair and Vivid Zero Co-Founder and Chief Creative Officer Michael Vamosy join the podcast to talk about how, through a process of close collaboration and digging into lots of data, the rebrand came together and prepared BNC for a future of expansion.
102 episodes
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Similar to The Daily Brief Podcast | Promax
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