Episode 46: Raise Your Nonprofit’s Profile with an Effective Media Strategy, with Sean Kosofsky

The Nonprofit Hero Factory

Getting media attention for your nonprofit’s work is a powerful way to reach new people, build your authority, and shape the narrative around your mission. It's not enough to put out a press release and hope it gets picked up by some new source. Today, nonprofits of all sizes need a media strategy built on relationships and the ability to provide value to both the reporter and their audience. For better and worse, news media itself has been undergoing rapid change over the last 20 years. With newsrooms shrinking, news cycles accelerating, and news sources multiplying, the competition for attention presents both a challenge and an opportunity for media-savvy nonprofits to step in and make their voices heard. Sean Kosofsky, founder and CEO of Mind The Gap Consulting has been working with nonprofits to develop their media strategy. He joins us this week to break down how any org can develop relationships with news media and to be part of the public conversation versus simply reacting to it. ** Episode Links and Shownotes: https://nphf.show/ep46 ** What we’ll be discussing: • How news media has changed and the opportunities it creates for nonprofits • What it takes to develop relationships with reporters • How to identify the outlets and reporters you want to work with • Ways to lead or add your voice to the conversation