Katie Burkhart: Less Jargon & A Focus On What Matters - The Roadmap To Purpose Driven Business

DNA Of Purpose

As a leader, it is easy to feel confused around the role of purpose in business. Sure, we have all heard that we should ‘Start With Why’ or discussed the significance of the ‘North Star’ but these terms feel more like jargon than a real and measurable approach with tangible outcomes.

In addition to that, in the context of this new normal, and in a world of rapid change, it would be fair to think that maybe our understanding of purpose in business should also evolve. Maybe it's time for a new story. One that focuses a little less on the good for the business part, and a little more on the good for people.

Never have we needed purpose more, yet in many ways, the conversations about what it is in a business context remain the same. And those conversations are often vague. Sure we get it. There is a charity or some kind of social impact which is important, but a leader still needs to run the business in an efficient way caring for all of the stakeholders. After all, shouldn't purpose be for the people?

As a leader, is there a clear strategy or a how to guide that shows us the way, and from there how do we measure those results? What are the outcomes?

It was all of these questions that led me to today's guest. Katie Burkhart. Her mission is to synthesize connections that enable humans to make the most of the time they invest in their work. She’s the mastermind behind MatterLogic™, the smart system for running a purpose-driven business, and has quickly become one of the go-to experts in the space.

Alongside her consultancy, Katie is a serial entrepreneur building the Matter ecosystem, which currently includes Matter 7 and MatterPulse. Defining matter as equal parts strategic and impactful, these companies deliver critical focus, perspective, and alignment while constantly distilling the big picture into pointed actions. Katie is an internationally recognised keynote speaker, and Entrepreneur contributor. Her work has been published in The Startup, UX Collective, and Boston Content.

As you will discover in today's podcast, Katie is a pragmatist intent on being useful, and she likes to eliminate jargon and empty labels which is very helpful in a conversation that often gets lost in just that. If you are a leader, an entrepreneur, or someone keen to understand the nuts and bolts of purpose in business, then today's podcast is especially for you. Welcome to another episode of the DNA Of Purpose Podcast.

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