Dr Jack Fuller: The Imagination Machine - Bridging The Gap Between Imagination & Grounded Innovation

DNA Of Purpose

Today's guest is Dr Jack Fuller, and he is the co-author of The Imagination Machine. A book that decodes the art of imagining. The book explores how imagination works, with a focus on how to harness imagination systematically. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, The Imagination Machine provides a fascinating look into the mechanics of imagination and lays out a six-step process for creating ideas and bringing them to life.

Jack Fuller is the founder of Casati Health, a company reimagining mental and physical health care. He holds a doctorate in theology from the University. of Oxford, where he studied on a Rhodes Scholarship, and a degree in neuroscience from the University of Melbourne. During the interview I very much got a sense for Jack's human-centred approach to both life and business, with a focus on the role imagination plays with regards to healing, building hope and helping each other.

Jack believes Imagination is one of the least understood but most crucial ingredients of business and social innovation. It’s what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success—especially during a crisis. And crises is something we are all familiar with at this point in human history.

While I want to tell you to dare to dream, dreaming is not what this interview is about. So instead ground yourself, and get ready to imagine with the intention to use that vision to create influence and impact in the real world. A world that needs your vision more so than ever before.

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