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Episode 7: Finding your voice - how to reign in formality to write as yourself
Manage episode 324031891 series 3332894
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In this episode word nerds Emma and Amanda explore tone of voice in copy and share a few expert tips on finding the right pitch. When should you keep things formal and detached and when can you relax into a friendlier tone? What are the pitfalls of both and what can you do to show up as yourself?
Having written, created or edited countless pieces of writing between them for professionals across the ethical, wellbeing and coaching sectors, they share advice on removing creativity blocks, getting personal and the importance of taking time to think about what your story is.
Mulling over the nature of keywords, how lack of confidence can lead to sounding like everyone else and when it might be OK to unleash the potty-mouth, the lexicon liberators delve into the joy thieves of writing and what you can do to get rid of them.
Emma coughs and Amanda loses her place more than once – all over pineapple tarts and tea (because pineapple is good for a cough, right?).
Don't forget to like, share and comment if you've enjoyed today's episode and if ethics in marketing is your bag, check out Episode 5 where the duo look at how easy it is to unwittingly step into the pitfalls of plagiarism and here's a link to the episode Emma mentions on how selling shouldn't hurt.
When they're not eating, drinking and talking shop, Emma is a busy proofreader and website copy-editor and Amanda's a copywriter, writing coach and brand language specialist. Check them out here:
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