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Learning branding from Manchester United - and other football clubs. S15 - E03
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Manage episode 325675032 series 1352973
Content provided by Business Jazz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Jazz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode (recorded in Montenotte Hotel, Cork, Ireland) Paul O'Mahony & Roger Overall touch on what's happening in Ukraine. Quickly, the conversation shifts to Manchester United - and what happens when a company loses its CEO & loses its identity. They riff off Lisa Fallon's article in The Irish Times - this become a football chat. "Do you not have your mission statement written down?" "She's talking about the brand", says Paul - as the coffee arrives. Chelsea comes into it. The fall & rise of Alex Ferguson. Barcelona FC. Pep Guardiola too. Paul reveals that he's been supporting Spurs. "You can't change the brand of your business in the short term ... " and so the conversation goes for about 25 minutes.
…
continue reading
161 episodes
MP3•Episode home
Manage episode 325675032 series 1352973
Content provided by Business Jazz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business Jazz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode (recorded in Montenotte Hotel, Cork, Ireland) Paul O'Mahony & Roger Overall touch on what's happening in Ukraine. Quickly, the conversation shifts to Manchester United - and what happens when a company loses its CEO & loses its identity. They riff off Lisa Fallon's article in The Irish Times - this become a football chat. "Do you not have your mission statement written down?" "She's talking about the brand", says Paul - as the coffee arrives. Chelsea comes into it. The fall & rise of Alex Ferguson. Barcelona FC. Pep Guardiola too. Paul reveals that he's been supporting Spurs. "You can't change the brand of your business in the short term ... " and so the conversation goes for about 25 minutes.
…
continue reading
161 episodes
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