#29: Starting an e-commerce business with no external funding - reinventing pottery with Giles Harrison (Co-founder of Sculpd)

START UP. START NOW.

In this episode, I am speaking to Giles Harrison, a co-founder of Sculpd, a home-pottery craft kit business. Born in lockdown and now selling internationally, Sculpd is taking pottery further than it's ever been before. Developing a modern approach to home crafts has been a core focus of the business.

Since launching, they have sold over 100,000 air dry pottery kits in over 60 countries. Sculpd is now at the forefront of driving an increase in the UK’s growing DIY movement. Sculpd has become a hit with young creators, with product features in Stylist Magazine’s ‘Stylist Loves’ and Timeout’s best craft kits.

Giles talks about how they managed to launch in one week and grow the business without any investment or outside funding and continue to expand through cash flow.

This episode is packed with great lessons Giles has learnt in his first year of business, from learning about the target market to refining the customer personas. It's one not to miss! Giles speaks about how the crafts industry is community-led and how they have embraced the close culture of loyal crafters.

Connect with Giles Harrison via: LinkedIn.

Find out more about Scupld via: website, Instagram and LinkedIn.

A new episode EVERY WEEK, showcasing the journeys of inspirational entrepreneurs, side hustlers and their mentors. We discuss their successes, challenges and how they overcame setbacks. Focusing mainly on what they wish they had known when starting out. The podcast aims to give aspiring entrepreneurs the confidence to START UP and START NOW by showcasing real and relatable entrepreneurs. After all, seeing is believing!

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