Phiture - All about Retention with Andy Carvell

Subscription League

This is the 1st Episode of Subscription League, a podcast brought to you by Purchasely.

User retention is the lifeblood of every app business. But where do you start?

Andy Carvell, Partner and Co-founder of Phiture looks at this question from the product development point of view and talks about how the effort to increase retention and engagement has to be built-in in applications.
For noteworthy quotes and key takeaways from the episode, read the article - All about Retention with Andy Carvell.

Episode Topics at a Glance

• Why is retention the key indicator of success for a mobile app?
• What working on retention means, and how to do it in the early stages of app development
• Andy’s top tools to boost retention
• Friction or keeping it short for the onboarding process
• SoundCloud’s famous hard sign-up model - did it work and what’s the lesson?
• Examples of apps that help users to build a new habit
• Analytics Stack
• How to reduce churn
  

More about Andy Carvell

Andy has over 20 years of experience in the mobile industry. His company Phiture, is a Berlin-based mobile growth consultancy and agency co-founded in 2016 with Moritz Daan with over 110 employees. Phiture consults clients around the globe on mobile growth topics, helping them develop and implement holistic mobile growth strategies.

Prior to Phiture, Andy led the user retention team at SoundCloud in Berlin. Andy published the Mobile Growth Stack in 2015, widely adopted as an essential framework for mobile marketers, which he continues to develop.
Andy Carvell’s Links

• Twitter
• LinkedIn
• Medium
• SoundCloud
• The Mobile Growth Stack: 2022 Redux

Timestamps

[0:39] Introducing Andy and his background in mobile apps
[0:37] Andy’s creation at Nokia - Space Impact game
[2:50] Retention - the key indicator of success for a mobile app
[4:35] Working on retention from the early stages of app development
[6:07] How Phiture helps companies to grow their apps
[8:00] Andy’s top tools to boost retention
[11:28] Should you add friction to the onboarding process?

[13:30] Advantages of having a hard sign-up wall in the onboarding process

[17:06] Apps that help users to build a new habit

[19:15] The best tools for building new features in a subscription app

[23:15] Benefits of predictive analytics

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr