))
Ken White - Ad Equivalencies | EP #003 Marketing with Mavericks
Manage episode 327333065 series 3123274
Content provided by Shantanu Chandra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shantanu Chandra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Marketing with Mavericks with - Ken White is the associate dean of at MBA school of William and Mary - Raymond A. Mason School of Business, ranked top 30 in the USA. He talks about "ad equivalencies" which are the costs saved from an earned article instead of a similarly sized ad at the same place. He also talks about a maverick stunt he pulled off successfully in his previous job where he helped a school get featured on Good Morning America. He also runs his own podcasts on Leadership and Business - https://mason.wm.edu/programs/cce/podcast/ and more...
6 episodes
Share
