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What B2B Marketers Can Learn from Vidyard’s Thought Leadership Strategy with Tyler Lessard
Manage episode 328115240 series 3337766
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B2B marketers: how much are you leveraging video content in your current marketing strategy?
According to this episode’s special guest, video content – specifically short-form video – is highly underutilized by B2B marketers. In this engaging conversation, Tyler Lessard explains why video is the key to creating thought leadership content that really connects with an audience and how to tap into short-form video’s power.
Tyler is the VP of Marketing and Chief Video Strategist at Vidyard, the pioneering and leading global provider of video technology for marketers, sales teams, communications and corporate learning. He is incomparably passionate about video content’s potential for B2B businesses and shares his 8+ years of experience in the industry with helpful words of advice (and warning).
Amy Woods is the CEO and founder of Content 10x, the first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses worldwide.
Find out:
- How to create more effective thought leadership content
- Why Vidyard launched a separate media network
- The hard lesson Tyler learned about promotion strategies
Important Links & Mentions:
- Tyler’s LinkedIn: https://www.linkedin.com/in/tylerlessard
- Vidyard: https://www.vidyard.com/
- Sales Feed Media: https://www.salesfeedmedia.com/
- Sales Feed Media’s TikTok: https://www.tiktok.com/@salesfeed
- Content 10x: https://www.content10x.com/
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