A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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Behavioural science: the fusion of art and science in marketing
MP3•Episode home
Manage episode 328367326 series 1130389
Content provided by TheDrum. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TheDrum or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this week's episode we discuss all things behavioural marketing. We're asking: What tools do marketers have to understand (and shape) attention, motivation and behavior? What are the cutting-edge techniques, approaches, and tools that help scientists and marketers understand how people think? What tools do you and your teams use, and what light do they shine on human behaviour? What are the key insights from your own work, or the industry, or the scientific community that can make (or are making) marketers' lives easer and their work better? What are the next frontiers in behavioural science, neuroscience, or related disciplines that smart marketers should be keeping an eye on?
…
continue reading
193 episodes
MP3•Episode home
Manage episode 328367326 series 1130389
Content provided by TheDrum. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TheDrum or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this week's episode we discuss all things behavioural marketing. We're asking: What tools do marketers have to understand (and shape) attention, motivation and behavior? What are the cutting-edge techniques, approaches, and tools that help scientists and marketers understand how people think? What tools do you and your teams use, and what light do they shine on human behaviour? What are the key insights from your own work, or the industry, or the scientific community that can make (or are making) marketers' lives easer and their work better? What are the next frontiers in behavioural science, neuroscience, or related disciplines that smart marketers should be keeping an eye on?
…
continue reading
193 episodes
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