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Ep 107 I Just do it. Rowena Wilding from The Boden Group.
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We had to remove the obvious expletive from the title here but there is not a better descriptor of a common theme throughout Rowena Wilding's episode. Rowena's background has given her wealth of experiences, both personal and professional that has shaped the way she works in marketing.
Coming into a new business, Rowena went on a mission to shift company tone of voices and how individuals communicated. Weekly workshops, a few carrots, a couple of sticks and a lot of championing success made it work.
If there's ever a demonstration of taking a bull by the horns, Rowena's approach is it. From introducing a story-telling approach, putting account-based marketing on a pedestal and trying and failing a lot it, this is how we move recruitment marketing forward.
We also speak openly about a topic close to Rowena's heart and something we can all be better at. As a queer woman, Rowena says that we should all be doing more about our diversity, inclusion and equity efforts and why it really matters at a human level.
Paiger, you continue to be legends by supporting us.
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