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5: Sierra Nevada Pale Ale and America’s First Craft Beer
Manage episode 329119411 series 3339251
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Ken Grossman, founder and owner of Sierra Nevada Brewing Co. learned to brew at age 14 when his neighbor - a retired rocket scientist - agreed to teach him. Starting with a glorified home brew system in a northern California garage and a new strain of West Coast hops, Ken Grossman transformed the modern beer pallet. High-hopped beer became a distinct American style and Sierra Nevada became an iconic billion-dollar brand.
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