It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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59. Localization Teamwork and Global Content Strategy featuring Bruno Herrmann: Part I
Manage episode 330248747 series 2856992
Content provided by Paul Urwin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Urwin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This is a truly fascinating interview with industry expert Bruno Hermann. In fact, this interview was so great (and extensive) that it's been divided into two parts (this is part I). We discuss everything from forming localization teams, cost centers vs profit drivers, translator roles within global content teams, storytelling, the intersection of product, tech and content, and linguistic, cultural and functional requirements. This is a must-listen for anyone in the industry!
80 episodes
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Manage episode 330248747 series 2856992
Content provided by Paul Urwin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Urwin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This is a truly fascinating interview with industry expert Bruno Hermann. In fact, this interview was so great (and extensive) that it's been divided into two parts (this is part I). We discuss everything from forming localization teams, cost centers vs profit drivers, translator roles within global content teams, storytelling, the intersection of product, tech and content, and linguistic, cultural and functional requirements. This is a must-listen for anyone in the industry!
80 episodes
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Similar to The ProZ.com Translation and Interpreting Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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continue reading
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continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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