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Episode 35 - A Rally Cry for Radical Truth and Transparency in Marketing: Insights from a Crypto CMO, Brandon Keenen
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Are you ready to learn the secrets of successful marketing from a true industry insider? In this episode of Time for a Reset, Paul sits down with Brandon Keenen, CMO of Ziglu, a new challenger crypto bank recently acquired by Robinhood, to discuss the complexities of marketing and the importance of Radical Truth and Transparency.
With a diversified background, including CMO of Antstream and experience working with networks such as CNN, Buzzfeed, and AOL, Brandon offers valuable insights on the challenges of discussing attribution at the board level and the misconceptions surrounding digital marketing. He emphasizes the necessity of trust and communication, particularly between the board and investors, and the importance of balancing the marketing funnel to achieve success.
Brandon also shares his thoughts on the future of Facebook and Google in marketing, and the strategies Ziglu has implemented to build a strong brand. He also reveals his personal efforts to develop as a marketer and the "kite strings" strategy he uses to foster a culture of truth and collaboration among his team.
Don't miss this opportunity to learn from a marketing veteran and gain valuable insights that will help you achieve your best. Tune in now!
Chapters
1. [Ad] The Digital Revolution Podcast (00:14:26)
2. (Cont.) Episode 35 - A Rally Cry for Radical Truth and Transparency in Marketing: Insights from a Crypto CMO, Brandon Keenen (00:14:27)
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