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Mixing It Up with Cassie Menchhofer

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Content provided by David Crabill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Crabill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Cassie Menchhofer lives in Celina, OH and sells dried mixes (like soup mixes, baked mixes, and spices) with her business, Cassie’s Country Cupboard.

Cassie started her business in 2011, and she managed to grow it despite having a full-time job and two very young kids.

After running her business for 8 years under Ohio’s cottage food laws, she decided to take her business to the next level.

In 2019, Cassie built an FDA-approved manufacturing facility on her property, which is a step-above a commercial kitchen.

With the facility, she now sells her mixes through stores and online, shipping nationwide. She even uses her facility to offer a co-packing service for other small food businesses.

In this episode, you will hear all about Cassie’s unique business journey.

What You’ll Learn

  • How to make time to start a cottage food business when you have young kids
  • Why you should start simple when starting a business
  • Why very few cottage food businesses sell dry mixes
  • How to boost sales on your first farmers market day
  • Why an ag dept inspector shutdown her best-selling product line, and how she recovered
  • Why you should separate business funds from personal ones when you start your business
  • The benefits of selling dried soup, baking, and spice mixes
  • How to charge a premium price for dried mixes
  • Cassie’s day-of-the-week social media strategy
  • How complicated it is to build an FDA-approved manufacturing facility
  • How Cassie’s labeling and packaging evolved over time
  • Why you should invest in better labeling when you sell wholesale in stores
  • Why Cassie is copacking products for other small food businesses
  • What it’s like to sell products at a virtual event
  • How Cassie uses Faire to wholesale her products across the country

Resources

Cassie’s Country Cupboard website (Facebook | Instagram)

Cassie’s listing on Faire (online wholesale marketplace)

Packaging:

Labeling:

How to Setup A Business Bank Account (for free)

Menchhofer Maple Syrup

Ohio Cottage Food Law


Get full show notes and transcript here: https://forrager.com/podcast/64

  continue reading

119 episodes

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iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on July 16, 2024 15:36 (1d ago)

What now? This series will be checked again in the next hour. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 331599022 series 2928125
Content provided by David Crabill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Crabill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Cassie Menchhofer lives in Celina, OH and sells dried mixes (like soup mixes, baked mixes, and spices) with her business, Cassie’s Country Cupboard.

Cassie started her business in 2011, and she managed to grow it despite having a full-time job and two very young kids.

After running her business for 8 years under Ohio’s cottage food laws, she decided to take her business to the next level.

In 2019, Cassie built an FDA-approved manufacturing facility on her property, which is a step-above a commercial kitchen.

With the facility, she now sells her mixes through stores and online, shipping nationwide. She even uses her facility to offer a co-packing service for other small food businesses.

In this episode, you will hear all about Cassie’s unique business journey.

What You’ll Learn

  • How to make time to start a cottage food business when you have young kids
  • Why you should start simple when starting a business
  • Why very few cottage food businesses sell dry mixes
  • How to boost sales on your first farmers market day
  • Why an ag dept inspector shutdown her best-selling product line, and how she recovered
  • Why you should separate business funds from personal ones when you start your business
  • The benefits of selling dried soup, baking, and spice mixes
  • How to charge a premium price for dried mixes
  • Cassie’s day-of-the-week social media strategy
  • How complicated it is to build an FDA-approved manufacturing facility
  • How Cassie’s labeling and packaging evolved over time
  • Why you should invest in better labeling when you sell wholesale in stores
  • Why Cassie is copacking products for other small food businesses
  • What it’s like to sell products at a virtual event
  • How Cassie uses Faire to wholesale her products across the country

Resources

Cassie’s Country Cupboard website (Facebook | Instagram)

Cassie’s listing on Faire (online wholesale marketplace)

Packaging:

Labeling:

How to Setup A Business Bank Account (for free)

Menchhofer Maple Syrup

Ohio Cottage Food Law


Get full show notes and transcript here: https://forrager.com/podcast/64

  continue reading

119 episodes

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