Ep. 250: How to build a strong brand foundation ft. Bobby Gillespie

Inbound Success Podcast

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Bobby Gillespie spent years working in marketing and observed companies making the same mistake over and over again. And that mistake was trying to do marketing without first building a solid brand foundation. To address it, he created his own agency — Propr Design — where he helps companies do just that.

In this episode, Bobby describes the process he takes clients through, including:

Defining the company’s purpose and core values
Identify your ideal customer profile
Establishing a brand personality

Get the details on all of this, and more, in this week’s episode.

186 episodes