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The Growth of the Women's Sports Community: Powered by The Fan Project
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On this special edition of the Fluid Fan Podcast, Angela Ruggiero is joined by Sports Innovation Lab's CMO Gina Waldhorn and Director of Product Molly Tissenbaum to discuss the groundbreaking piece of research The Growth of the Women's Sports Community: Powered by The Fan Project. The second iteration of our Fan Project research is all about the business case and the brands that are set to succeed in the women's sports industry. Released on the 50th Anniversary of Title IX in the U.S., the report is emblematic of the sports industry's continued investment and growth of women's sports. Learn about our new Community Growth Score metric and how the largest-ever observational research study on the spending habits of fans of women’s sports to date can improve your business.
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