Rodney Ferro of PN Digital

Executive with a Cause with Tammy Ven Dange

In this episode of Executive with a Cause, host Tammy Ven Dange chats with Rodney Ferro, founder of the digital marketing agency, PN Digital.

Rodney Ferro has come a long way from building websites in exchange for free pairs of spectacles. Identifying a space to connect agencies and clients, Rodney is now a mediator and strategist helping Not for Profits (NFPs) to discover digital marketing solutions.

In this episode, Rodney offers Not for Profits advice on how they can use digital marketing more effectively in their organisations, some that cost nothing, such as Google Ad Grants. The power of LinkedIn is discussed for its ability to bring together users over shared interests and provide a ‘face’, unlike more anonymous Facebook organisation connections. More broadly, the importance of a conversion strategy to complement brand awareness campaigns is considered.

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IT in Plain English

Keeping capabilities in-house or outsourcing is a decision faced by many resources, and IT support is no exception. In this episode, Tammy discusses assessing your size, capabilities and core business systems to decide the right solution for your organisation. Furthermore, it may not be strictly ‘one or the other’, but perhaps a blend of the two options.

Sign-up here to subscribe to the “IT in Plain English” newsletter. You can submit your question to Tammy Ven Dange by messaging her on LinkedIn, and maybe she’ll answer it on the show.

Links & Resources

• Connect with Rodney on Linkedin
• Perhaps the simplest URL out there, learn more about PN Digital through their website
• Learn more about Google Ad Grants