S1:E2 – Erik Søe-Pedersen

Green Business With Impact

Taking sustainable initiatives and implementing them is important for companies today. A positive side effect of these initiatives can be lowering the costs on your products. But what is crucial and can give you both goodwill and save you money going forward, is that you start communicating your sustainable initiatives to your customers.

This is what I discuss on today’s episode with Erik Søe-Pedersen. He is Chief Commercial Officer, and co-owner of Icotera, a company that provides equipment to fiber optic internet connections. We talk about the initiatives Icotera has taken and what benefits these initiatives have brought the company. Though Erik does see benefits of communicating their sustainability initiatives, price is still important to their customers. But he thinks it will change in the very near future.

You can hear:

• Why data about a company’s CO2 emissions and circular economy initiatives is becoming increasingly important
• What you as a company need to be able to communicate
• Why quality and thus longer lasting products will be an important sustainable benefit going forward
• What challenges and advice Erik Søe-Pedersen has for other companies in the same situation

Mentioned in this episode:

• Icotera: https://icotera.com/

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