S2 EP12: How to Build an Online Community Like Spiceworks
Manage episode 334238787 series 3320541
How do you solve a problem like LinkedIn? To get past high noise, low signal and build an online community that’s truly meaningful, you need a vertical social network.
In this 5-minute run through, Adam unpacks how his old company, Spiceworks, did just that. By creating mascots, products and conversations that actually meant something to their customers, they gained highly engaged, loyal followers.
Take a listen as Adam gives two highly meaningful, highly practical takes on how to create a community that connects.
This is the conversation you want to be having around your virtual water cooler.
And if you love listening to Media Moves, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves
Thank you so much!
Keep up to date with the latest Media Moves news.
Follow Adam on Twitter: https://twitter.com/AdamRy_n
Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual
63 episodes