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The Winning Micro-Influencer Strategy with Jess Hershfield, Founder of Just Enough Wines
Manage episode 334246215 series 2885828
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Jess Hershfield is the founder and CEO of Just Enough Wines, a premium canned wine brand based out of San Francisco. They focus on high-quality wine, in the convenience of a can. After working at Google, Uber, and Lime, Jess had a fantastic resume but just wasn’t passionate about her work. She decided to leave to solve a problem that she cared about.
Along the way she found an amazing co-founder and dealt with the challenges that came with breaking into an unfamiliar industry dominated by men.
In just a few short years, Jess has accomplished a lot, and in this episode, you will hear:
- Why her first startup failed and what she learned from it
- All about their specific micro-influencer strategy and why it’s more effective than what you’ve tried in the past
- How they managed to execute win-win partnerships and how it helped them get exposure
Don’t forget! You can get 15% off Just Enough Wines when you use code Renegade15 at checkout.
Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com
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