The Business of Wines in India - Understanding the fast growing Rs. 1500 Cr market

The Indian Dream

This is Part 1 of two part episode on Wine Industry in India and Sula's impending IPO.
Wine is a Rs. 1500 Cr ($200 Million) market in India that's growing fast. Sula's DRHP filings are a great read to understand about this market and what it takes to operate in complex alco-beverage sector in India.
In this episode, we focus on the market as it stands today, talk about the global trends that might shape trends within India and what the future could look like.
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(02:12) - Overview of Wine Market in India
(06:00) - Why Maharashtra and Karnataka are major wine producers (Hint: Policies)
(08:43) - Why winemaking is a capital intensive business, thanks to the large land holding required
(11:13) - Global Wine Market, special focus on chinese market
(17:44) - A Case for why the wine market in India will grow
(19:11) - History of Sula