#6 - Differentiate yourself from the crowd to stand out!
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Eddie interviews Thomas McGregor the CEO of Central Texas Strings who specializes in, Event Music & Entertainment. Thomas shares the concept of how to be different than everyone else in your field to stand out and create your unique Brand. People remember emotions and how events made them feel, but they hardly remember the details of a presentation, or the overly boring data. When you connect with your clients on an emotional level, and make them feel a certain way, they will never forget that feeling, whether positive or negative.
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