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Perfume Marketing Or "The Nose Knows!"
Manage episode 336152667 series 3212033
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Sevi Adat, founder of Princeton Perfume Company, is a fascinating guy in a very interesting business. A veteran of 30 years creating some iconic scents for large corporations, Sevi explains how our sense of smell works. Ever wonder why Chanel #5 is called that? Tune in to find out.
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