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Top 3 CMOs Need to Know About Successful Influencer Marketing
Manage episode 336243460 series 1384539
Content provided by Top 3 For Tech Marketers Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Top 3 For Tech Marketers Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Lee Odden is the CEO and co-founder of TopRank Marketing and a globally recognized expert on digital marketing. His role at Top Rank involves developing new marketing offerings, consulting on strategy and advancing thought leadership on content marketing, influencer marketing, social media marketing, SEO, and a holistic view of customer-centric digital marketing.
Renee Yeager was thrilled to welcome Lee to share his Top 3 Things CMOs Need to Know About Successful Influencer Marketing. They discuss how partnerships should begin with specific topic and goals in mind, as well as how to pick the right engagement model. Lee also breaks down ways to measure for effectiveness, including inputs, outputs and outcomes.
34 episodes
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Manage episode 336243460 series 1384539
Content provided by Top 3 For Tech Marketers Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Top 3 For Tech Marketers Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Lee Odden is the CEO and co-founder of TopRank Marketing and a globally recognized expert on digital marketing. His role at Top Rank involves developing new marketing offerings, consulting on strategy and advancing thought leadership on content marketing, influencer marketing, social media marketing, SEO, and a holistic view of customer-centric digital marketing.
Renee Yeager was thrilled to welcome Lee to share his Top 3 Things CMOs Need to Know About Successful Influencer Marketing. They discuss how partnerships should begin with specific topic and goals in mind, as well as how to pick the right engagement model. Lee also breaks down ways to measure for effectiveness, including inputs, outputs and outcomes.
34 episodes
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Similar to Top 3 For Tech Marketers Podcast
Listen to articles handpicked by our editors, and stay updated on top technology news from TechCrunch.
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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continue reading
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