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The Social in Social Media
Manage episode 336350336 series 3123840
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Today, the Sara(h)s discuss why many businesses fail in their social media efforts.:
- They emphasize the media component over the social component. (Remember the person on the other side of the screen??)
- The put out content irrelevant to their audience.
- They put out uninteresting content.
- They only target their ads to one audience and they don't test copy.
- They lack patience.
One take-way from this episode: The way that you communicate on social media should be highly relational and highly social.
Reach out to Banowetz Marketing for Social Paid Advertising.
Reach out to Who's Lance ? Digital Media for Social Media Consulting and Training.
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