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#7 - Evaluating Art & Advertising as Reporting Techniques

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Manage episode 336506097 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the MRX Lab podcast from FlexMR, we investigate the research to action divide and look to whether creative reporting techniques can provide a path to closing it. We hone in on advertising and art as two key fields from which to draw inspiration and examine the techniques used to motivate audiences and inspire action.

We look at the role of attention, novelty and emotion in creating a memorable, engaging visual – and contrast how creative reporting techniques perform against more traditional alternatives. The episode concludes with tips and advice on how to get started with the development of new, visual and stimulating formats for presenting research data.

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Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

For more info on FlexMR, the technology led research agency, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

  continue reading

54 episodes

Artwork
iconShare
 
Manage episode 336506097 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the MRX Lab podcast from FlexMR, we investigate the research to action divide and look to whether creative reporting techniques can provide a path to closing it. We hone in on advertising and art as two key fields from which to draw inspiration and examine the techniques used to motivate audiences and inspire action.

We look at the role of attention, novelty and emotion in creating a memorable, engaging visual – and contrast how creative reporting techniques perform against more traditional alternatives. The episode concludes with tips and advice on how to get started with the development of new, visual and stimulating formats for presenting research data.

---

Presented by: Chris Martin, CMO @ FlexMR (CJ_24K)

For more info on FlexMR, the technology led research agency, visit www.flexmr.net

Or connect via LinkedIn / Twitter / Facebook

  continue reading

54 episodes

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