Top 5 Benefits of B2B Podcasting with Anette Kjaergaard, Account Representative, VA FLIX

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Episode 57: Top 5 Benefits of B2B Podcasting with Anette Kjaergaard, Account Representative, VA FLIX
In this episode, Anette talks about the top five benefits of business to business podcasting. Podcasting is an effective technique for business to business, or also what we call as B2B companies. Podcasting is a game changing content channel that may help you increase income, obtain more leads, reinforce and strengthen your brand. Podcasts in contrast to other content forms, provide you the opportunity to have a direct line of connection with your audience.

In this episode, Anette also mentions that according to research commissioned by the BBC found that companies using podcasts experienced the following benefits. 89% higher awareness, 57% higher brand consideration. 24% higher brand favourability 40% higher purchase intent.12% higher memory and coding than other forms of content and 16% higher engagement. Podcasts are content gold mines. Each new episode of your podcast is an opportunity for a new blog piece video or social media post that is simply waiting to be distributed. So if you don't already have a podcast, maybe you should consider starting one. It is easy to forget that even when marketing to other businesses, we are still marketing to people.

Here are some topics Anette shared on this episode:

· PODCASTS BUILDS TRUST

· PODCASTS BUILD AUTHORITY

· PODCASTS BUILD BRAND AWARENESS

Questions? Concerns? CONNECT WITH US THE VA FLIX WAY!

feel free to text or call: [phone]

or email us at: [e-mail]

Check out our website and portfolio too!

http://www.vaflix.com

PODCAST PORTFOLIO

Get in touch with our host, VA FLIX’s Account Representative, Anette and Co-founder, John:

John Marzan

● LinkedIn | Facebook | Instagram

● [phone]

Anette Kjaergaard

● Facebook | Work Email | Instagram

● [phone]
Timestamp:

00:00 - INTRODUCTION TO TOP 5 BENEFITS OF B2B PODCASTING

00:59 - I: PODCASTING IS A GAME CHANGING CONTENT

03:09 - II: REASEARCH COMISSIONED BY THE BBC

03:47 - III: PODCASTS BUILDS TRUST

04:47 - IV: PODCASTS ARE EVERGREEN

06:08 - V: PODCASTS BUILD AUTHORITY

07:40 - VI: PODCASTS BUILD BRAND AWARENESS
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