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Tapping into the Sales Content Engine and the Importance of Approval Workflows, with Jonathan Tavella
Manage episode 337552167 series 3293390
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While it may feel like a pipe dream to some, half of all sales and marketing content is produced by sales reps themselves in healthy revenue organizations.
In the first episode of our four part miniseries on content enablement workflows, Jonathan Tavella, head of sales ops at Minna Technologies, helps me understand why the sales team is "accidentally" creating so much valuable content, Easy ways to turn your sales team into a bona fide content engine, and how to pull insights out of a busy sales team.
This episode is for any content marketers who want to scale output by using the entire revenue team.
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