The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Episode 28: Brand resilience in turbulent times – A conversation with Nathalie Nahai, author of Business Unusual
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Manage episode 338640964 series 3280340
Content provided by Richard Chataway and The Association for Business Psychology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Chataway and The Association for Business Psychology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a wide-ranging discussion with Rob Feltham, Nathalie shares her insights into factors that help make some businesses and brands resilient and sustainable in competitive markets and during challenging times. Topics covered include the Thoughtful Marketing movement, the interaction of values-based consumer choices and purchasing power, and the market dominance of some global brands.
Nathalie’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today. Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”. A behavioural science advisor and host of The Hive Podcast, Nathalie helps clients including Google, Accenture, Unilever and Harvard Business Review, to ethically apply behavioural science principles to enhance their business.
Rob Feltham is Podcast Editor of The ABP.
…
continue reading
Nathalie’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today. Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”. A behavioural science advisor and host of The Hive Podcast, Nathalie helps clients including Google, Accenture, Unilever and Harvard Business Review, to ethically apply behavioural science principles to enhance their business.
Rob Feltham is Podcast Editor of The ABP.
42 episodes
MP3•Episode home
Manage episode 338640964 series 3280340
Content provided by Richard Chataway and The Association for Business Psychology. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Chataway and The Association for Business Psychology or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a wide-ranging discussion with Rob Feltham, Nathalie shares her insights into factors that help make some businesses and brands resilient and sustainable in competitive markets and during challenging times. Topics covered include the Thoughtful Marketing movement, the interaction of values-based consumer choices and purchasing power, and the market dominance of some global brands.
Nathalie’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today. Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”. A behavioural science advisor and host of The Hive Podcast, Nathalie helps clients including Google, Accenture, Unilever and Harvard Business Review, to ethically apply behavioural science principles to enhance their business.
Rob Feltham is Podcast Editor of The ABP.
…
continue reading
Nathalie’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today. Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”. A behavioural science advisor and host of The Hive Podcast, Nathalie helps clients including Google, Accenture, Unilever and Harvard Business Review, to ethically apply behavioural science principles to enhance their business.
Rob Feltham is Podcast Editor of The ABP.
42 episodes
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