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The Competitive Cake Artist with Jewel Burgess

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Manage episode 338738919 series 2928125
Content provided by David Crabill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Crabill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jewel Burgess lives in Rancho Cordova, CA and sells realistic custom-sculpted cakes with her cottage food business, Cake Jewel.

She basically makes realistic works of art, using cake as her medium, often turning everyday objects into a cake.

You may have seen Jewel’s cakes on TV. She has already been on three Food Network competitions (Halloween Wars twice), and she will be on a fourth competition that hasn’t aired yet.

But when she’s not making cakes thousands viewers, she is making them for customers.

In this episode, we talk about the evolution of her business over the past 9 years, how she gained skills after starting with zero knowledge of cake making, why she’s chosen to get super niched with her side business, and what she’s learned from the stress of multiple appearances on national television.

What You’ll Learn

  • How to get started learning to make cake art
  • How Jewel got on her first Food Network competition despite having limited experience
  • A behind-the-scenes look at what a TV baking competition is really like
  • Why you should charge based on the customer experience, not just the item
  • How to weed out the wrong customers so they don’t waste your time
  • How Jewel pushes the boundaries of custom-decorated cakes
  • How to get to the point where you can specialize in a hyper-niched, high-end product

Resources

Cake Jewel website (Facebook | Instagram | TikTok)

Learn cake art:

Jewel’s Food Network appearances:

California Cottage Food Law


Get full show notes and transcript here: https://forrager.com/podcast/69

  continue reading

118 episodes

Artwork
iconShare
 
Manage episode 338738919 series 2928125
Content provided by David Crabill. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Crabill or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jewel Burgess lives in Rancho Cordova, CA and sells realistic custom-sculpted cakes with her cottage food business, Cake Jewel.

She basically makes realistic works of art, using cake as her medium, often turning everyday objects into a cake.

You may have seen Jewel’s cakes on TV. She has already been on three Food Network competitions (Halloween Wars twice), and she will be on a fourth competition that hasn’t aired yet.

But when she’s not making cakes thousands viewers, she is making them for customers.

In this episode, we talk about the evolution of her business over the past 9 years, how she gained skills after starting with zero knowledge of cake making, why she’s chosen to get super niched with her side business, and what she’s learned from the stress of multiple appearances on national television.

What You’ll Learn

  • How to get started learning to make cake art
  • How Jewel got on her first Food Network competition despite having limited experience
  • A behind-the-scenes look at what a TV baking competition is really like
  • Why you should charge based on the customer experience, not just the item
  • How to weed out the wrong customers so they don’t waste your time
  • How Jewel pushes the boundaries of custom-decorated cakes
  • How to get to the point where you can specialize in a hyper-niched, high-end product

Resources

Cake Jewel website (Facebook | Instagram | TikTok)

Learn cake art:

Jewel’s Food Network appearances:

California Cottage Food Law


Get full show notes and transcript here: https://forrager.com/podcast/69

  continue reading

118 episodes

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