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Why Your Buyer's Journey Matters
Manage episode 338916171 series 3059082
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In our latest podcast, we’re diving into the buyer’s journey--that epic (or sometimes brief) journey that every buyer takes before committing to buying your product or service. Why is it important to think about? Because knowing how your buyer interacts with you and your product or service can help you be strategic with your marketing and sales initiatives when and where it matters most: the sales funnel.
To help us dive in and explore this topic Chris is joined by Randall Stewart, Engenius’s Client Success Manager, who helps guide our new buyers and current clients through their own journey to selecting the services that matter most to their business success.
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