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Deja Foxx and Carly Ayres Help Avie Daisy Designs Launch a Rebrand

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Manage episode 339244090 series 2451719
Content provided by Adobe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adobe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mickaela Allison-Aliifua has big plans to grow her brand beyond just pet collars. Check out her work on Facebook and Instagram, and watch how she evolves her design and product line from “Avie Daisy Designs” to “Keiki’s Collection”.

We pair Mickaela with Deja Foxx, a fierce and inspiring online activist, strategist and influencer. Deja talks about her own rebranding efforts for GenZ Girl Gang, an online community of young women. Deja talks about the value of engaging customers in Mickaela’s rebranding work, and encourages her to be fearless in expressing her heritage, her pride, and her voice in rebranding Avie Daisy. Follow Deja on Instagram, TikTok.

Then, designer and creative director Carly Ayres guides Mickaela through a core values exercise to help her find design inspirations for her rebrand. Carly draws from her experience supporting the redesign of Google’s logo.

This season of Wireframe is supported by Adobe Express, a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about this podcast at adobe.ly/wireframe. (Most of the guests appearing in this season are part of Adobe’s CoCreate program.)

Find a transcript of this episode here.

  continue reading

57 episodes

Artwork
iconShare
 
Manage episode 339244090 series 2451719
Content provided by Adobe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adobe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mickaela Allison-Aliifua has big plans to grow her brand beyond just pet collars. Check out her work on Facebook and Instagram, and watch how she evolves her design and product line from “Avie Daisy Designs” to “Keiki’s Collection”.

We pair Mickaela with Deja Foxx, a fierce and inspiring online activist, strategist and influencer. Deja talks about her own rebranding efforts for GenZ Girl Gang, an online community of young women. Deja talks about the value of engaging customers in Mickaela’s rebranding work, and encourages her to be fearless in expressing her heritage, her pride, and her voice in rebranding Avie Daisy. Follow Deja on Instagram, TikTok.

Then, designer and creative director Carly Ayres guides Mickaela through a core values exercise to help her find design inspirations for her rebrand. Carly draws from her experience supporting the redesign of Google’s logo.

This season of Wireframe is supported by Adobe Express, a new web and mobile app that helps anyone create great content from thousands of templates. Learn more about this podcast at adobe.ly/wireframe. (Most of the guests appearing in this season are part of Adobe’s CoCreate program.)

Find a transcript of this episode here.

  continue reading

57 episodes

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