It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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Why “Branding” Matters to the Modern Nonprofit
Manage episode 340447121 series 3267320
Content provided by The Charity CFO, LLC, The Charity CFO, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Charity CFO, LLC, The Charity CFO, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A lot of people will tell you that your nonprofit “brand” is critical to your success, but what is a brand anyway?
Is it a logo? A color palette? More visibility? Or the right messaging?
In this episode, branding master Beth Brodovsky joins Tosha to talk about what branding actually is, how it’s misunderstood and why it impacts every corner of your organization.
Beth is the President of Iris Creative Group, a marketing consulting agency that works only with nonprofit organizations. She and her team have helped dozens of nonprofits develop strong brand messaging to drive support for their missions.
You can learn more about Iris at www.iriscreative.com.
Or email beth@iriscreative.com to get a copy of her free “Are You Ready for a Rebrand” guide.
Thanks for listening and be sure to subscribe for new episodes every week!
For more nonprofit accounting resources check out www.thecharitycfo.com
90 episodes
Share
Manage episode 340447121 series 3267320
Content provided by The Charity CFO, LLC, The Charity CFO, and LLC. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Charity CFO, LLC, The Charity CFO, and LLC or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A lot of people will tell you that your nonprofit “brand” is critical to your success, but what is a brand anyway?
Is it a logo? A color palette? More visibility? Or the right messaging?
In this episode, branding master Beth Brodovsky joins Tosha to talk about what branding actually is, how it’s misunderstood and why it impacts every corner of your organization.
Beth is the President of Iris Creative Group, a marketing consulting agency that works only with nonprofit organizations. She and her team have helped dozens of nonprofits develop strong brand messaging to drive support for their missions.
You can learn more about Iris at www.iriscreative.com.
Or email beth@iriscreative.com to get a copy of her free “Are You Ready for a Rebrand” guide.
Thanks for listening and be sure to subscribe for new episodes every week!
For more nonprofit accounting resources check out www.thecharitycfo.com
90 episodes
All episodes
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Similar to A Modern Nonprofit Podcast
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
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…
continue reading
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…
continue reading
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…
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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