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SVP, Managing Director of BRANDFIRE, & Fellow MIGHTY WOMAN, IRA BAPTISTE on 35 years as an exec in marketing & advertising, bravery in business, women in the C-Suite and so much more!
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With 35 years of experience as a successful marketing and advertising executive, Ira Baptiste has a wealth of knowledge and experience under her belt. She has had the pleasure of working with multi-national advertising companies and small independently owned agencies across Canada and Europe. She has been instrumental in their success and continues to do so as Senior Vice President, Managing Direction at Brandfire Marketing part of the Evolve Agency Group.
Ira’s tenure in marketing has had her working with clients such as Molson Breweries, Labatt’s, Kellogg’s, Mars Incorporated – Effem Inc., Famous Players (now Cineplex) Disney, Con Agra, Egg Farmers of Ontario, Lindt and Toyota to name a few. The breadth of experience across these clients have included strategic positioning to consumer execution in the areas of digital, social, shopper marketing, consumer activations etc.
During her free time, Ira enjoys nothing better than getting on the tennis court to try and reach the Serena Williams that she is convinced lives somewhere inside of her.
For more from Ira, please connect via:
linkedin.com/in/irabaptiste,
https://www.evolve.ca
https://www.brandfire.ca
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