What is digital hesitation?
Manage episode 340945457 series 2799516
It’s time to understand why companies are hesitant to make the transition into digital business models and we hear it straight from the expert. Thomas Lah, Executive Director & Executive VP at TSIA joins this episode to talk about his new book “Digital Hesitation – Why B2B Companies Aren’t Reaching Their Full Potential”, the impact of the first and second wave and the complexity of complex.
Download or purchase the book: https://www.tsia.com/digital-hesitation
18 episodes