Ep 84, LOCALISATION: THE UNDERVALUED SALES DRIVER FOR TOYS & GAMES Playing At Business - Toy & Game Business Podcast With Steve Reece podcast

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Content provided by RG Marketing Ltd. All rights reserved. and Steve Reece. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RG Marketing Ltd. All rights reserved. and Steve Reece or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Playing At Business - toy & game business podcast with Steve Reece « »
Ep 84, LOCALISATION: THE UNDERVALUED SALES DRIVER FOR TOYS & GAMES

2y ago 21:24

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Content provided by RG Marketing Ltd. All rights reserved. and Steve Reece. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RG Marketing Ltd. All rights reserved. and Steve Reece or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Localisation is normally the poor cousin to the more exciting and glamorous parts of developing a toy or game product and bringing them to market. Yet localisation is a critical functionality and process for maximising the commercial success (or otherwise) of our products.

In this episode we look at the key elements of localisation, and I share a few amusing anecdotes which show how localisation done badly can cause unintended consequences & commercial failure.

… continue reading

100 episodes

#Business #Playingatbusinesspodcast #Stevereeceplayingatbusiness #Entrepreneur #RG Marketing Ltd. All rights reserved #Steve Reece #Boardgamebusinesspodcast #Boardgamesexpert #Toybusinesspodcast #Toyexpert

Artwork

Ep 84, LOCALISATION: THE UNDERVALUED SALES DRIVER FOR TOYS & GAMES

Playing At Business - toy & game business podcast with Steve Reece

published 2y ago

Share

MP3•Episode home

Content provided by RG Marketing Ltd. All rights reserved. and Steve Reece. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RG Marketing Ltd. All rights reserved. and Steve Reece or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Localisation is normally the poor cousin to the more exciting and glamorous parts of developing a toy or game product and bringing them to market. Yet localisation is a critical functionality and process for maximising the commercial success (or otherwise) of our products.

In this episode we look at the key elements of localisation, and I share a few amusing anecdotes which show how localisation done badly can cause unintended consequences & commercial failure.

… continue reading

100 episodes

#Business #Playingatbusinesspodcast #Stevereeceplayingatbusiness #Entrepreneur #RG Marketing Ltd. All rights reserved #Steve Reece #Boardgamebusinesspodcast #Boardgamesexpert #Toybusinesspodcast #Toyexpert

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