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120. Matilda Djerf - The Scandinavian IT Girl, Trend Setter and Fashion Influencer

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Manage episode 341286502 series 2773222
Content provided by Savannah Locke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Savannah Locke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It was a gray summer’s day, but on the first floor of a grand office block typically occupied by bankers and shipping brokers, Matilda Djerf was basking in the glory of Midsommar.

Ms. Djerf, a 25-year-old social media influencer who founded the fashion brand Djerf Avenue with her boyfriend, Rasmus Johansson, in 2019, has forged a fast-growing business empire on tantalizing glimpses of her soft-focus Scandi dream life — not to mention one of TikTok’s most emulated haircuts.

If you don't know Matilda, she should be on your radar. She commands a following of 2.6 million on Instagram and a million on TikTok on her personal accounts. She's the IT girl of our generation and millions of girls called themselves "Djerf Angels". I'm a fan of her brand and wanted to dive more into why everyone is so fascinated with Matilda.

  continue reading

134 episodes

Artwork
iconShare
 
Manage episode 341286502 series 2773222
Content provided by Savannah Locke. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Savannah Locke or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It was a gray summer’s day, but on the first floor of a grand office block typically occupied by bankers and shipping brokers, Matilda Djerf was basking in the glory of Midsommar.

Ms. Djerf, a 25-year-old social media influencer who founded the fashion brand Djerf Avenue with her boyfriend, Rasmus Johansson, in 2019, has forged a fast-growing business empire on tantalizing glimpses of her soft-focus Scandi dream life — not to mention one of TikTok’s most emulated haircuts.

If you don't know Matilda, she should be on your radar. She commands a following of 2.6 million on Instagram and a million on TikTok on her personal accounts. She's the IT girl of our generation and millions of girls called themselves "Djerf Angels". I'm a fan of her brand and wanted to dive more into why everyone is so fascinated with Matilda.

  continue reading

134 episodes

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