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Beef Rendang...Reimagined: Helga Tjahjadi of Green Rebel
Manage episode 341820918 series 3382192
Content provided by Alan Hellawell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Hellawell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Helga Tjahjadi, the Cofounder and and CEO of food Indonesian tech start-up making plant-based beef and chicken Green Rebel Foods, joins us to discuss how the country is optimally placed to see strong secular growth in the ongoing shift to alternative proteins. Helga discusses what it takes to build an entirely new consumer brand in 2022, one specifically embracing Indonesia and Asian roots. In addition to profiling several of Green Rebel's indigenous technological innovations such as "texturization" and "Rebel Emulsion", Helga also discusses Green Rebel's unique supply chain, expansion plans and goal to achieve price-parity with traditional proteins.
136 episodes
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Manage episode 341820918 series 3382192
Content provided by Alan Hellawell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Hellawell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Helga Tjahjadi, the Cofounder and and CEO of food Indonesian tech start-up making plant-based beef and chicken Green Rebel Foods, joins us to discuss how the country is optimally placed to see strong secular growth in the ongoing shift to alternative proteins. Helga discusses what it takes to build an entirely new consumer brand in 2022, one specifically embracing Indonesia and Asian roots. In addition to profiling several of Green Rebel's indigenous technological innovations such as "texturization" and "Rebel Emulsion", Helga also discusses Green Rebel's unique supply chain, expansion plans and goal to achieve price-parity with traditional proteins.
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